Corporate & Marketing Communications Specialist - Planetek Italia Srl Benefit Company.

Since 2004, I am supporting the management of Corporate and Marketing Communication activites of Planetek Italia group, in close cooperation with the Chief Marketing Officer.

My responsibilities are: Corporate Brand Identity and Corporate Communications; developing and executing messaging, PR, contributed articles, websites, social media, events, media strategies, together with Corporate magazine, HR, sustainability goals. I am also supporting project and marketing communication activities across Planetek group and Strategic Business Units.

In this role, I matured a sound experience in the content creation and management, and in the technical management of a wide range of communication activities and tools to ensure optimal Corporate and Marketing results: corporate and product brochures, magazines, websites, social media, emails and DEMS, video and graphic production, and events; external magazines/media, scientific papers, event, public relationships with the different stakeholders.

I am the Corporate reference for:

• All websites and media, managing both content e technical activities;
• The production and distribution of Planetek’s GeoXperience magazine, which is published in Italian and English since 2008;
• The e-newsletter in Italian and English distributed globally to about 15.000 subscribers;
• The management of the press office and media relations;
• Events organization and participation (eg. “Hackathon Copernicus”, “The ESA Living Plant Symposium”, etc.);
• Corporate and products marketing communication activities: marketing tools, audience and stakeholder relationships; DEMs and lead generation campaigns, advertising and promotion campaigns planning and management.

Education: Bachelor's Degree in Marketing and Business Communication at Facoltà di Economia, Università degli Studi di Bari.

Background: Since the nineties as a university student I began to gain experience and skills as vice president of communication and subsequently as president of AIESEC (LC Bari), an international NGO managed by university students, aimed at the development of international cooperation and the exchange of student internships, focused on sustainability, Corporate Social Responsibility, leadership and development of human potential. I also collaborated with Young Enterprise Europe (called IG students in Italy), an international project aimed at strengthening the entrepreneurial skills of school and university students.

Links to Planetek Italia websites: blog, twitter, facebook, linkedin, youtube